1. Creating and executing a strong performance marketing strategy & execution plan
2. Developing and managing digital prospecting and remarketing campaigns
3. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
4. Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
5. Identifying and testing new channels to continue to meet or exceed established critical metrics
6. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.