1. Creating and handling Paid campaigns (Google ads, Facebook Ads, Affiliate Channels)
2. Performing ongoing paid keyword research for expansion and optimization
3. Providing recommendations and executing strategies for keyword opportunities, ad copy creation, campaign structuring, targeting, etc.
4. Ensuring PPC campaigns are up and optimized according to brief and best practice guidelines
5. Monitoring and analyzing campaigns to meet revenue goals
6. Executing A/B tests, collecting & analyzing data, and identifying trends & insights to achieve maximum ROI in paid search campaigns
7. Handling a portfolio of accounts and taking end-to-end ownership
8. Collaborating with the sales and development teams to create converting landing pages to achieve advertiser’s delight
9. Staying up-to-date with the latest industry trends
10. Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
11. Collaborating with the business development team to create business documents like proposals and the scope of work
12. Marketing activities on Additional Channels like Facebook Groups, SMS, Emailers, etc.