1. Identify and define the objective of an assigned marketing research project, and determine the best methods to use to meet those objectives
2. Draft questionnaires, polls, surveys, and other data collection resources
3. Work on researching and compiling data related to the current product market, customer demographics and interests, and factors influencing product demand, and analyze results to identify ways of maximizing sales and market penetration of current products
4. Compile data related to competitors’ products, such as pricing, sales, and marketing or distribution methodology
5. Summarize and analyze data, and make recommendations related to research findings
6. Report findings, complete with graphs illustrating data and written text explaining complex findings
7. Identify potential new products or markets through research
8. Forecast and track industry marketing and sales trends based on collected data
9. Deliver reports and presentations of findings to the management and/or executive leadership
10. Perform other related duties as assigned