1. Curate content that resonates with the target audience
2. Use social media platforms effectively to engage with the brand’s followers, create compelling content, and drive brand awareness
3. Craft engaging captions, write compelling copy, and respond to comments and direct messages
4. Produce high-quality visual content, including photos, videos, and graphics
5. Analyze data and metrics to measure the effectiveness of social media campaigns, identify trends, and make data-driven decisions for content optimization
6. Manage and engage with the brand’s social media community
7. Work on responding to comments, messages, and mentions promptly and in a friendly manner
Skills & Requirements:
1. Strong understanding of the brand and target audience
2. Should have a deep understanding of streetwear culture, fashion trends, and the brand’s unique identity
3. Proficiency in social media platforms
4. Should be well-versed in various social media platforms such as Instagram, Twitter, Facebook, TikTok, and Snapchat
5. Should know how to effectively use these platforms to engage with the brand’s followers, create compelling content, and drive brand awareness
6. Excellent written and verbal communication skills
7. Should have a strong command of written English or the language relevant to the brand’s target market
8. Should possess creative skills
9. Familiarity with social media analytics tools and platforms such as Facebook Insights, Instagram Insights, or Google Analytics is essential
10. Should be skilled in responding to comments, messages, and mentions promptly and in a friendly manner
11. Trend awareness and adaptability
12. Should be up-to-date with the latest fashion, pop culture, and social media trends
13. A strong candidate should be skilled in storytelling through social media.
14. Prior experience in managing social media accounts for brands, preferably in the fashion or streetwear industry, is highly desirable
15. Knowledge of streetwear and counterculture
16. In tune with the relevant social media algorithms
1. Those who are from or open to relocate to Mumbai and neighboring cities
Annual CTC: ₹ 2 – 3 LPA
Annual CTC breakup:
1. Fixed component: 90%
2. Variable component: 10%