Position Title: Head of Marketing

Location: Mumbai

Company: the EleFant

About the EleFant:

the EleFant is transforming the traditional toy library concept with technology, offering families a sustainable, cost-effective, and enriching toy borrowing experience. Our mission is to foster children’s curiosity and development while helping parents reduce costs, clutter, and waste. We seek a dynamic Head of Marketing to lead our marketing efforts across online and offline channels.

Position Overview:

The Head of Marketing will develop and execute marketing strategies to drive brand awareness, customer acquisition, and engagement. This role requires a creative and analytical leader experienced in both digital and traditional marketing channels.

Key Responsibilities:

1. Strategic Planning:

– Develop and implement marketing strategies to achieve business objectives.

– Oversee marketing plans, including budgeting, forecasting, and performance analysis.

2. Online Marketing:

– Lead digital marketing initiatives: SEO, SEM, social media, email marketing, content marketing, and influencer partnerships.

– Optimize the company’s online presence and drive traffic to the EleFant app and website.

– Utilize data analytics to measure campaign effectiveness.

3. Offline Marketing:

– Plan and execute offline campaigns: events, trade shows, partnerships, print media, and outdoor advertising.

– Develop strategies for local marketing initiatives.

4. Brand Management:

– Ensure consistent brand messaging across all channels.

– Develop and maintain the brand’s voice, identity, and positioning.

5. Collaboration:

– Work with cross-functional teams to align marketing strategies with business goals.

– Collaborate with external agencies and partners.

6. Market Research:

– Conduct market research to identify new opportunities.

– Analyze competitor strategies and adapt marketing tactics.

7. Performance Tracking:

– Monitor and report on marketing campaign effectiveness.

– Use KPIs and metrics to assess ROI and make improvements.

Qualifications:

– Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

– Minimum of 7-10 years of marketing experience, with at least 3 years in a leadership role.

– Proven success in both online and offline marketing channels.

– Strong understanding of digital marketing tools and platforms.

– Excellent communication, leadership, and project management skills.

– Strategic and creative thinking.

– Data-driven mindset with strong analytical skills.

– Experience in consumer goods or technology is a plus.

Benefits:

– Competitive salary and performance-based bonuses.

– Opportunity to work in a fast-growing, innovative company with a positive impact mission.

the EleFant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.