Key responsibilities:

1. Develop, implement, and optimize lead gen campaigns primarily in Google paid search
2. Manage Google AdWords and Google Analytics
3. Use the right type of network and campaign type based on the goals of the campaign
4. Set up conversion tracking using Google Analytics and Google Tag Manager
5. Set up standard custom reports in Google Analytics
6. Conduct data analysis on periodicals and optimize campaigns to achieve the best ROI

You’ll be even better if you have:

1. In-depth keyword analysis
2. Good hands-on experience with Google ads
3. Analytically sharp to analyze and find good insights
4. Being able to understand a brand’s message and copy
5. Good listener & clear communicator
6. Confident about your strategies but still keen to learn more
7. Good written communication
8. Being able to manage multiple priorities at once
9. Enjoys marketing