1. Work on long-form and short-form content and copy for organic search
2. Work on writing compelling and original articles as part of the strategy with titles, headings, and descriptions
3. Research and write articles for various topics to catch the search engine’s eye with keyword densities
4. Work on keyword research using various industry tools
5. Work on preparing a keyword portfolio of highly competitive keywords and soft words and arrangement of these words with bizarre twists of diction to make the keywords fit into the text of the article relevantly
6. Work on formatting the keywords into a code to be easily picked up by search engines, incorporating the keywords into articles as titles
7. Work on conducting research for new keywords and write copy that increases the search engine traffic of the website