Naagin Sauce is disrupting the hot sauce market in India with its focus on great taste, strong consumer experience, and a loud, vibrant, and spicy brand identity to go with a sense of humor.
Inspired, unconventional, and fun – Naagin is slowly but surely picking up pace amongst urban millennials, and without having spent a single rupee on traditional marketing, it has become a quick challenger to the incumbents in the hot sauce segment. We believe every person has a lifelong journey of food discovery that is unique to them. An Indian hot sauce – imagined and rooted in India – Naagin is a rebellion against boring condiment choices that have thus far rarely ventured away from chutneys and chairs.