Gaatha, as a philosophy, was conjured to play the key role of storytelling, and therewith bringing social and commercial benefits to the artisan settlements. We desire to become the instrument through which the artisans can directly connect with the global audience encouraging the possibilities of co-creation and collective growth. We are committed to keeping all the good practices intact and all processes humane, just, and ecologically balanced, we work to identify and recognize the faceless artisan.