When direct-to-consumer brand Sugar Cosmetics was launched in 2015, the idea clearly was to cater to young women, below the age of 30, living mostly in metros and tier-1 cities. Unlike the previous generation of women, which used make-up only on special occasions, this was a generation, which didn’t hesitate to wear bold eyeliner or bright shades of lipstick even to college.
Please Refer: https://www.fortuneindia.com/amp/story/enterprise%2Ftier-2-3-india-brings-60-revenue-for-d2c-players-sugar-cosmetics-purpllecom%2F111260
When direct-to-consumer brand Sugar Cosmetics was launched in 2015, the idea clearly was to cater to young women, below the age of 30, living mostly in metros and tier-1 cities. Unlike the previous generation of women, which used make-up only on special occasions, this was a generation, which didn’t hesitate to wear bold eyeliner or bright shades of lipstick even to college.
Please Refer: https://www.fortuneindia.com/amp/story/enterprise%2Ftier-2-3-india-brings-60-revenue-for-d2c-players-sugar-cosmetics-purpllecom%2F111260